I’ve been a general blogger for about 8 years and a “solar” blogger for the past 4 years. Over that time, I’ve done long-term projects, one-off posts, and daily writing for a host of solar PV clients around the world. Each project is unique. But the most successful campaigns I’ve worked on share some commonalities. […]
When to Hire a Freelance Solar Copywriter
You’re part of the marketing or communications team at your company. Until now, you’ve handled all copywriting services in-house with fairly decent results. Under these conditions, why would you ever hire a freelance solar copywriter? Sure it makes sense to bring in outside help if you’re drowning. Professional copywriting has very obvious advantages when profits […]
How Long Should Your Solar Blog Posts Be?
Because many copywriters in the solar industry charge per hour, per word, or per page, this is a fairly popular question. As a marketer within a solar energy company, you don’t want to spend more money than you have to – and the money you do spend needs to generate results. So how long should […]
What Are the Best Keywords for Your Solar Business? Pt. 2
In the previous post, we looked at Google Insights and discussed some general brainstorming tips for coming up with a keyword list. In this post, we’re ready to refine that list. Google Keyword Tool Google’s AdWords Keyword Tool is another personal favorite of mine. Free and comprehensive, it can give you a fairly good indication […]
What Are the Best Keywords for Your Solar Business? Pt. 1
If you work in online marketing, you’ve undoubtedly heard of keywords. They’re essential to search engine optimization (SEO). With the right solar keywords, you receive visitors primed to buy. With the wrong ones, you receive traffic that doesn’t convert. Or worse yet, you don’t receive any traffic at all. Whether you’re starting a new site […]
Should Your Solar Blog Have a Call to Action
Many bloggers are scared of the “call to action” concept. They view their blogs as pure literary vehicles that would become sullied with anything that could be considered a “sales pitch.” Basically a call to action (CTA) at the bottom of a post strikes them as greedy or insincere. For some types of blogs, this […]
How to Make Your Solar Blog As Easy to Read As Possible
The only thing worse than not having a solar blog at all is having a blog that chases traffic away. Often, I come across corporate blogs whose styles and layouts are simply uninviting. I don’t want to read them… even before I’ve started reading them. This problem exists in all industries. However, solar energy is […]
Writing Solar Blog Headlines That Attract Readers, Pt. 2
In Part 1 of Writing Solar Blog Headlines That Attract Readers, we discussed some of the very general rules and guidelines that go into the process. In Part 2, we look at different categories of headlines and why they’re effective. Strictly speaking, blogs are not traditional sales tools. Unlike slogans or ads, there’s a lot […]
Writing Solar Blog Headlines That Attract Readers, Pt. 1
Over the next several weeks, we’ll cover all of the different components of blogging, including keywords, core content, images, meta data, and more. But in this 2-part post, we’ll explore what many believe to be the most important part of blogging – the headline. Part 1 touches on some very general guidelines. Part 2 focuses […]
Why Every Solar Company Should Have a Blog
I cringe whenever I see a corporate site without a blog. It bothers me no matter the industry, but with a sector as mysterious and misunderstood as solar energy, not having a blog seems unconscionable. As a solar copywriter, I’m probably more sensitive to such things. After all, a firm without a blog represents a […]