Solar Marketing 101: Adding a Solar Calculator to Your Site

Solar Calculators for Better Marketing

In an earlier post, we explored an incredibly disturbing statistic in which 97% of Americans grossly overestimate the cost of installing solar on their homes.

Whereas the true cost can be in the low thousands (sometimes even zero upfront) the perceived cost is closer to $20,000.

You’d think that with all the information out there . . . → Read More: Solar Marketing 101: Adding a Solar Calculator to Your Site

Dispelling Common Solar Myths with Smarter Marketing

Solar Marketing - Myths and Misconceptions - Solar Energy Writers

The global transition to solar energy is inevitable. I truly believe that. With rising oil prices and falling solar costs:

Grid parity is ever closer Payback periods are getting shorter The economics of solar are becoming increasingly difficult to ignore

These, coupled with the environmental benefits, help to explain why 90% of Americans support solar . . . → Read More: Dispelling Common Solar Myths with Smarter Marketing