What Are the Best Keywords for Your Solar Business? Pt. 2

In the previous post, we looked at Google Insights and discussed some general brainstorming tips for coming up with a keyword list. In this post, we’re ready to refine that list. Google Keyword Tool Google’s AdWords Keyword Tool is another personal favorite of mine.  Free and comprehensive, it can give you a fairly good indication […]

What Are the Best Keywords for Your Solar Business? Pt. 1

If you work in online marketing, you’ve undoubtedly heard of keywords.  They’re essential to search engine optimization (SEO). With the right solar keywords, you receive visitors primed to buy.  With the wrong ones, you receive traffic that doesn’t convert.  Or worse yet, you don’t receive any traffic at all. Whether you’re starting a new site […]

How Long Does Solar Search Engine Optimization Take?

As a solar copywriter and search engine optimization (SEO) consultant, this is one of the most common questions I receive – how long does SEO actually take. Unfortunately, there is no straightforward answer.  You could see results tomorrow or months from now, depending on: The age of your site The competitiveness of your keywords (and […]

Solar Copywriting 101: How to Deal with Duplicate Content, Pt. 2

In the previous post, we explored what duplicate content is and how it can negatively affect your solar property. In this post, we’ll look at a few copywriting tips to help you avoid duplicate content and its potential penalties.  The following list focuses just on the writing itself and not on redirects, meta data, canonical […]

Solar Copywriting 101: How to Deal with Duplicate Content, Pt. 1

In this 2-part series, we’ll explore what duplicate content is, how it affects your online solar property, and how to minimize or reduce duplicate content in the future. If you do a lot of writing for your current solar company, this isn’t a post you’ll want to miss. What Is Duplicate Content? Duplicate content is […]

How Important Is SEO for Your Solar Website?

This is one of the easiest questions I receive from prospective clients because the answer is so incredibly straightforward. But before answering this question, it’s important that you understand what search engine optimization (SEO) actually is. Quite simply, SEO is the process of enhancing your online property so that it ranks in the top results […]