Does Solar Energy Have a Marketing Problem?

Solar Energy Marketing Problem

We have at our disposal a technology that produces free energy from an infinitely replenishable source.

It’s clean, affordable, and actually boosts the property values of homes.

Oh, and it exists against a backdrop of dirty, increasingly expensive fossil fuels.

The technology is even subsidized in many states, making switching costs almost non-existent for the . . . → Read More: Does Solar Energy Have a Marketing Problem?

Every Solar Marketer and Copywriter’s Nightmare: the Dreaded Typo

Solar Energy Writers - Copywriting

As a solar energy marketer, you’re responsible for presenting the best possible case for every product or service under your firm’s brand.

But what happens when you’ve just:

Penned a great blog post Sent out an email blast Ordered 10,000 copies of a direct mail flyer

And a typo slips in….

Whether someone points it . . . → Read More: Every Solar Marketer and Copywriter’s Nightmare: the Dreaded Typo

Hiring Solar Copywriters, Part 5 – Which Payment System to Use?

Hiring Solar Copywriters - Solar Energy Writers

For the past four days, we’ve looked at the different payment systems that solar copywriters use, outlining the relative pros and cons of each.

In quick order, they are:

By the hour – best suited for ongoing projects such as SEO campaigns or longer writing assignments that have a lot of research involved. By the . . . → Read More: Hiring Solar Copywriters, Part 5 – Which Payment System to Use?

Hiring Solar Copywriters, Part 4 – Paying for Performance

Hiring Solar Copywriters - Solar Energy Writers

We’ve already looked at the pros and cons of paying copywriters by the hour, by the project, and by the word.

Last in our line-up is performance-based pay in which compensation is directly tied to pre-determined results (i.e. conversions, traffic, sales, leads, etc.).

Whereas the 3 previous systems are fairly interchangeable, performance-based pay stands alone.

. . . → Read More: Hiring Solar Copywriters, Part 4 – Paying for Performance

Hiring Solar Copywriters, Part 3 – Paying by the Word

Hiring Solar Copywriters - Solar Energy Writers

So far, we’ve looked at hiring solar copywriters by the hour and by the project.

Today, let’s look at paying copywriters by the word (or sometimes by the page).

Paying Solar Copywriters by the Page

This is a pretty useless system because page lengths are so variable.

With the right font type and size, you . . . → Read More: Hiring Solar Copywriters, Part 3 – Paying by the Word

Hiring Solar Copywriters, Part 2 – Paying by the Project

Hiring Solar Copywriters - Solar Energy Writers

Yesterday, we looked at the pros and cons of paying solar copywriters by the hour. Today, we’ll look at the advantages and disadvantages of project-based pay rates.

Paying Solar Copywriters by the Project

Whether for one-off blogging assignments or much longer writing campaigns, paying by the project has very obvious appeal for many clients.

You . . . → Read More: Hiring Solar Copywriters, Part 2 – Paying by the Project

Hiring Solar Copywriters, Part 1 – Paying by the Hour

Hiring Solar Copywriters - Solar Energy Writers

As you shop your next solar marketing project around with different copywriters, it’s easy to get confused by all of the different payment systems out there.

Some copywriters charge by the hour, others by the word, and still others by the project. This can make comparison-shopping a real challenge.

But in truth, most payment systems . . . → Read More: Hiring Solar Copywriters, Part 1 – Paying by the Hour

When to Hire a Freelance Solar Copywriter

Hire a Freelance Solar Energy Copywriter - Solar Energy Writers

You’re part of the marketing or communications team at your company. Until now, you’ve handled all copywriting services in-house with fairly decent results.

Under these conditions, why would you ever hire a freelance solar copywriter?

Sure it makes sense to bring in outside help if you’re drowning. Professional copywriting has very obvious advantages when profits . . . → Read More: When to Hire a Freelance Solar Copywriter

How Long Should Your Solar Blog Posts Be?

How Long Should Your Solar Blog Be

Because many copywriters in the solar industry charge per hour, per word, or per page, this is a fairly popular question.

As a marketer within a solar energy company, you don’t want to spend more money than you have to – and the money you do spend needs to generate results.

So how long should . . . → Read More: How Long Should Your Solar Blog Posts Be?

What Are the Best Keywords for Your Solar Business? Pt. 2

Solar Blogging and SEO Keywords

In the previous post, we looked at Google Insights and discussed some general brainstorming tips for coming up with a keyword list.

In this post, we’re ready to refine that list.

Google Keyword Tool

Google’s AdWords Keyword Tool is another personal favorite of mine. Free and comprehensive, it can give you a fairly good indication . . . → Read More: What Are the Best Keywords for Your Solar Business? Pt. 2