Should Your Solar Blog Have a Call to Action

Should Your Solar Blog Include a Call to Action

Many bloggers are scared of the “call to action” concept. They view their blogs as pure literary vehicles that would become sullied with anything that could be considered a “sales pitch.”

Basically a call to action (CTA) at the bottom of a post strikes them as greedy or insincere.

For some types of blogs, this . . . → Read More: Should Your Solar Blog Have a Call to Action

Writing Solar Energy Press Releases, Part 6 – Where (to Send – Pt. 2)

Writing Solar Energy Press Releases

This post continues our previous discussion on where to post your press releases.

Let’s look at the last 3 options in our list.

3. Use a Paid Distribution Service

There are a ton of paid services that will syndicate your press release on numerous sites and wires. Done correctly, your single announcement could reach hundreds . . . → Read More: Writing Solar Energy Press Releases, Part 6 – Where (to Send – Pt. 2)

Writing Solar Energy Press Releases, Part 5 – Where (to Send)

Writing Solar Energy Press Releases

Thus far, we’ve discussed the What, Why, Who, and How of writing solar press releases.

You finally have a polished announcement that highlights your unique solar offerings. You’re ready to share this magnum opus with the world.

Where to begin?

Well, you have a number of options – each with slightly different pros and cons.

. . . → Read More: Writing Solar Energy Press Releases, Part 5 – Where (to Send)

Writing Solar Energy Press Releases, Part 4 – the How (Examples)

Writing Solar Energy Press Releases

Now that you know the basic structure of the press release, how do you develop a story that people will actually care about?

Well, if the solar product, service, or event is big enough, the story usually ends up writing itself. You’re excited, and you’re naturally eager to get the word out.

These are not . . . → Read More: Writing Solar Energy Press Releases, Part 4 – the How (Examples)

Writing Solar Energy Press Releases, Part 3 – the How (Structure)

Writing Solar Energy Press Releases

Now that we’ve explained the What, Why, and Who(m) of writing solar press releases, we’re ready to jump into the actual How of the process (in 2 parts).

There was a time when you had to adhere to very strict formatting rules or else journalists would disregard your press release entirely. Thanks to online distribution . . . → Read More: Writing Solar Energy Press Releases, Part 3 – the How (Structure)

Writing Solar Energy Press Releases, Part 2 – for Whom

Writing Solar Energy Press Releases

In the previous installment, we looked at what press releases are and why they matter. In this post, we’ll look at target audiences – i.e. for whom should you write your solar press releases.

There are basically 2 schools of thought when it comes to press release audiences:

Write for Reporters & Journalists Write for . . . → Read More: Writing Solar Energy Press Releases, Part 2 – for Whom

Writing Solar Energy Press Releases, Part 1 – What & Why

Writing Solar Energy Press Releases

If you’re like most people, you probably dread writing press releases.

Finding that perfect balance between news and marketing. Taking care of the formatting and layout. Contacting the right distribution sources and reporters.

It can all be pretty uninviting (to put it mildly).

I hope that this 6-part series will help demystify the process and . . . → Read More: Writing Solar Energy Press Releases, Part 1 – What & Why

How Long Does Solar Search Engine Optimization Take?

How Long Does Solar Search Engine Optimization Take?

As a solar copywriter and search engine optimization (SEO) consultant, this is one of the most common questions I receive – how long does SEO actually take.

Unfortunately, there is no straightforward answer. You could see results tomorrow or months from now, depending on:

The age of your site The competitiveness of your keywords (and . . . → Read More: How Long Does Solar Search Engine Optimization Take?

What Is the Best Font to Use for Online Solar Copywriting?

Best Font for Online Solar Copywriting

Although I don’t get this question very much, it happens often enough to deserve its own blog post.

What is the best font to use for online marketing materials?

As Derek Halpern of Social Triggers rightfully points out – this is not necessarily a decision best left to Web designers. After all, they typically have . . . → Read More: What Is the Best Font to Use for Online Solar Copywriting?

Staying Abreast of the Solar Industry as a Marketer or Copywriter, Pt. 2

Google Alerts, Google Reader, Solar Energy Writers

In Part 1 of this post, we explored some of the challenges of finding, sorting, and digesting the tons of solar industry information out there. Google Alerts was the first technology we examined. Now let’s take a look at my other favorite news discovery tool – Google Reader.

What Is Google Reader and How Do . . . → Read More: Staying Abreast of the Solar Industry as a Marketer or Copywriter, Pt. 2