When to Hire a Freelance Solar Copywriter

You’re part of the marketing or communications team at your company.  Until now, you’ve handled all copywriting services in-house with fairly decent results. Under these conditions, why would you ever hire a freelance solar copywriter? Sure it makes sense to bring in outside help if you’re drowning.  Professional copywriting has very obvious advantages when profits […]

Writing Solar Energy Press Releases, Part 6 – Where (to Send – Pt. 2)

This post continues our previous discussion on where to post your press releases. Let’s look at the last 3 options in our list. 3. Use a Paid Distribution Service There are a ton of paid services that will syndicate your press release on numerous sites and wires.  Done correctly, your single announcement could reach hundreds […]

Writing Solar Energy Press Releases, Part 5 – Where (to Send)

Thus far, we’ve discussed the What, Why, Who, and How of writing solar press releases. You finally have a polished announcement that highlights your unique solar offerings.  You’re ready to share this magnum opus with the world. Where to begin? Well, you have a number of options – each with slightly different pros and cons. […]

Writing Solar Energy Press Releases, Part 4 – the How (Examples)

Now that you know the basic structure of the press release, how do you develop a story that people will actually care about? Well, if the solar product, service, or event is big enough, the story usually ends up writing itself.  You’re excited, and you’re naturally eager to get the word out. These are not […]

Writing Solar Energy Press Releases, Part 3 – the How (Structure)

Now that we’ve explained the What, Why, and Who(m) of writing solar press releases, we’re ready to jump into the actual How of the process (in 2 parts). There was a time when you had to adhere to very strict formatting rules or else journalists would disregard your press release entirely.  Thanks to online distribution […]

Writing Solar Energy Press Releases, Part 2 – for Whom

In the previous installment, we looked at what press releases are and why they matter.  In this post, we’ll look at target audiences – i.e. for whom should you write your solar press releases. There are basically 2 schools of thought when it comes to press release audiences: Write for Reporters & Journalists Write for […]

Writing Solar Energy Press Releases, Part 1 – What & Why

If you’re like most people, you probably dread writing press releases. Finding that perfect balance between news and marketing.  Taking care of the formatting and layout.  Contacting the right distribution sources and reporters. It can all be pretty uninviting (to put it mildly). I hope that this 6-part series will help demystify the process and […]