Does Solar Energy Have a Marketing Problem?

Solar Energy Marketing Problem

We have at our disposal a technology that produces free energy from an infinitely replenishable source.

It’s clean, affordable, and actually boosts the property values of homes.

Oh, and it exists against a backdrop of dirty, increasingly expensive fossil fuels.

The technology is even subsidized in many states, making switching costs almost non-existent for the . . . → Read More: Does Solar Energy Have a Marketing Problem?

The Poor Man’s Guide to Finding Solar Images Online

Solar Energy Images - Marketing

In an earlier post, I launched a one-man campaign to encourage greater diversity in the types of solar images that companies use on their sites.

There’s a tendency to use the same solar stock images as everyone else. This trend makes it harder to differentiate your offerings and market the value of your products and . . . → Read More: The Poor Man’s Guide to Finding Solar Images Online

Do Your Solar Landing Pages Have Too Many Options?

Solar Landing Pages - Too Many Options

It happens all too often. Solar companies spending thousands of dollars a month on email and AdWord campaigns only to direct visitors to the homepage instead of an actual landing page.

On the one hand, I should be happy. Common mistakes like these create more business for freelance solar marketers like myself. Many of my . . . → Read More: Do Your Solar Landing Pages Have Too Many Options?

Every Solar Marketer and Copywriter’s Nightmare: the Dreaded Typo

Solar Energy Writers - Copywriting

As a solar energy marketer, you’re responsible for presenting the best possible case for every product or service under your firm’s brand.

But what happens when you’ve just:

Penned a great blog post Sent out an email blast Ordered 10,000 copies of a direct mail flyer

And a typo slips in….

Whether someone points it . . . → Read More: Every Solar Marketer and Copywriter’s Nightmare: the Dreaded Typo

Time to Stop Using the Same Solar Energy Stock Photos

Solar Energy Stock Images - Solar Marketing

First, let me start by apologizing to LL28.

I don’t know if you’re male or female, but you’re a very talented photographer who continues to make a killing within the solar industry.

The quality of your work is outstanding, LL28 – as evidenced by the countless solar energy firms across the globe that borrow liberally . . . → Read More: Time to Stop Using the Same Solar Energy Stock Photos

Solar Marketing 101: Walking Visitors through Solar Energy Incentives, Pt. 2

Solar Marketing 101 - Solar Energy Incentives

In Part 1 of this post, we explored the importance of solar incentives and how promoting them could help combat some of the very powerful misconceptions surrounding solar PV affordability.

Today, we continue the discussion and look at a couple more options for educating users and making your solar marketing efforts more effective.

Option 2: . . . → Read More: Solar Marketing 101: Walking Visitors through Solar Energy Incentives, Pt. 2

Solar Marketing 101: Walking Visitors through Solar Energy Incentives, Pt. 1

Solar Marketing 101 - Solar Energy Incentives

For the past few days, we’ve discussed some of the solar cost myths that continue to hamper widespread renewable energy adoption – especially within the residential market.

In a previous post, I pointed out that 97% of Americans grossly overestimate the cost of installing solar PV on their homes. In many cases, they’re off by . . . → Read More: Solar Marketing 101: Walking Visitors through Solar Energy Incentives, Pt. 1

Solar Marketing 101: Adding a Solar Calculator to Your Site

Solar Calculators for Better Marketing

In an earlier post, we explored an incredibly disturbing statistic in which 97% of Americans grossly overestimate the cost of installing solar on their homes.

Whereas the true cost can be in the low thousands (sometimes even zero upfront) the perceived cost is closer to $20,000.

You’d think that with all the information out there . . . → Read More: Solar Marketing 101: Adding a Solar Calculator to Your Site

When to Hire a Freelance Solar Copywriter

Hire a Freelance Solar Energy Copywriter - Solar Energy Writers

You’re part of the marketing or communications team at your company. Until now, you’ve handled all copywriting services in-house with fairly decent results.

Under these conditions, why would you ever hire a freelance solar copywriter?

Sure it makes sense to bring in outside help if you’re drowning. Professional copywriting has very obvious advantages when profits . . . → Read More: When to Hire a Freelance Solar Copywriter

Dispelling Common Solar Myths with Smarter Marketing

Solar Marketing - Myths and Misconceptions - Solar Energy Writers

The global transition to solar energy is inevitable. I truly believe that. With rising oil prices and falling solar costs:

Grid parity is ever closer Payback periods are getting shorter The economics of solar are becoming increasingly difficult to ignore

These, coupled with the environmental benefits, help to explain why 90% of Americans support solar . . . → Read More: Dispelling Common Solar Myths with Smarter Marketing