3 Lessons I’ve Learned As a Professional Solar Blogger

solar blogger

I’ve been a general blogger for about 8 years and a “solar” blogger for the past 4 years.

Over that time, I’ve done long-term projects, one-off posts, and daily writing for a host of solar PV clients around the world.

Each project is unique. But the most successful campaigns I’ve worked on share some commonalities.

. . . → Read More: 3 Lessons I’ve Learned As a Professional Solar Blogger

When to Hire a Freelance Solar Copywriter

Hire a Freelance Solar Energy Copywriter - Solar Energy Writers

You’re part of the marketing or communications team at your company. Until now, you’ve handled all copywriting services in-house with fairly decent results.

Under these conditions, why would you ever hire a freelance solar copywriter?

Sure it makes sense to bring in outside help if you’re drowning. Professional copywriting has very obvious advantages when profits . . . → Read More: When to Hire a Freelance Solar Copywriter

Dispelling Common Solar Myths with Smarter Marketing

Solar Marketing - Myths and Misconceptions - Solar Energy Writers

The global transition to solar energy is inevitable. I truly believe that. With rising oil prices and falling solar costs:

Grid parity is ever closer Payback periods are getting shorter The economics of solar are becoming increasingly difficult to ignore

These, coupled with the environmental benefits, help to explain why 90% of Americans support solar . . . → Read More: Dispelling Common Solar Myths with Smarter Marketing

How Long Should Your Solar Blog Posts Be?

How Long Should Your Solar Blog Be

Because many copywriters in the solar industry charge per hour, per word, or per page, this is a fairly popular question.

As a marketer within a solar energy company, you don’t want to spend more money than you have to – and the money you do spend needs to generate results.

So how long should . . . → Read More: How Long Should Your Solar Blog Posts Be?

Should Your Solar Blog Have a Call to Action

Should Your Solar Blog Include a Call to Action

Many bloggers are scared of the “call to action” concept. They view their blogs as pure literary vehicles that would become sullied with anything that could be considered a “sales pitch.”

Basically a call to action (CTA) at the bottom of a post strikes them as greedy or insincere.

For some types of blogs, this . . . → Read More: Should Your Solar Blog Have a Call to Action

How to Make Your Solar Blog As Easy to Read As Possible

How to Make Your Solar Blog As Easy to Read As Possible

The only thing worse than not having a solar blog at all is having a blog that chases traffic away. Often, I come across corporate blogs whose styles and layouts are simply uninviting.

I don’t want to read them… even before I’ve started reading them.

This problem exists in all industries. However, solar energy is . . . → Read More: How to Make Your Solar Blog As Easy to Read As Possible

Staying Abreast of the Solar Industry as a Marketer or Copywriter, Pt. 1

Google Alerts, Google Reader, Solar Energy Writers

As a copywriter, one of the challenges of working in the solar industry is that there is so much information out there – and it constantly changes.

New innovations, new regulations, new entrants, and yes, new bankruptcies.

And this is just in the US. Many of my clients are in Europe and Asia, so the . . . → Read More: Staying Abreast of the Solar Industry as a Marketer or Copywriter, Pt. 1

Writing Solar Blog Headlines That Attract Readers, Pt. 2

Solar Headlines, Solar Copywriting, Solar Energy Writers

In Part 1 of Writing Solar Blog Headlines That Attract Readers, we discussed some of the very general rules and guidelines that go into the process. In Part 2, we look at different categories of headlines and why they’re effective.

Strictly speaking, blogs are not traditional sales tools. Unlike slogans or ads, there’s a lot . . . → Read More: Writing Solar Blog Headlines That Attract Readers, Pt. 2

Why Every Solar Company Should Have a Blog

I cringe whenever I see a corporate site without a blog. It bothers me no matter the industry, but with a sector as mysterious and misunderstood as solar energy, not having a blog seems unconscionable.

As a solar copywriter, I’m probably more sensitive to such things. After all, a firm without a blog represents a . . . → Read More: Why Every Solar Company Should Have a Blog