Solar Copywriting Blog

We have at our disposal a technology that produces free energy from an infinitely replenishable source. It’s clean, affordable, and actually boosts the property values of homes. Oh, and it exists against a backdrop of dirty, increasingly expensive fossil fuels. … Continue reading →

In an earlier post, I launched a one-man campaign to encourage greater diversity in the types of solar images that companies use on their sites. There’s a tendency to use the same solar stock images as everyone else.  This trend … Continue reading →

It happens all too often.  Solar companies spending thousands of dollars a month on email and AdWord campaigns only to direct visitors to the homepage instead of an actual landing page. On the one hand, I should be happy.  Common … Continue reading →

As a solar energy marketer, you’re responsible for presenting the best possible case for every product or service under your firm’s brand. But what happens when you’ve just: Penned a great blog post Sent out an email blast Ordered 10,000 … Continue reading →

First, let me start by apologizing to LL28. I don’t know if you’re male or female, but you’re a very talented photographer who continues to make a killing within the solar industry. The quality of your work is outstanding, LL28 … Continue reading →

This entry is part 5 of 5 in the series Hiring Solar Copywriters For the past four days, we’ve looked at the different payment systems that solar copywriters use, outlining the relative pros and cons of each. In quick order, … Continue reading →

This entry is part 3 of 5 in the series Hiring Solar Copywriters We’ve already looked at the pros and cons of paying copywriters by the hour, by the project, and by the word. Last in our line-up is performance-based … Continue reading →

This entry is part 4 of 5 in the series Hiring Solar Copywriters So far, we’ve looked at hiring solar copywriters by the hour and by the project. Today, let’s look at paying copywriters by the word (or sometimes by … Continue reading →

This entry is part 1 of 5 in the series Hiring Solar Copywriters Yesterday, we looked at the pros and cons of paying solar copywriters by the hour.  Today, we’ll look at the advantages and disadvantages of project-based pay rates. … Continue reading →

This entry is part 2 of 5 in the series Hiring Solar Copywriters As you shop your next solar marketing project around with different copywriters, it’s easy to get confused by all of the different payment systems out there. Some … Continue reading →