It happens all too often. Solar companies spending thousands of dollars a month on email and AdWord campaigns only to direct visitors to the homepage instead of an actual landing page. On the one hand, I should be happy. Common mistakes like these create more business for freelance solar marketers like myself. Many of my […]
Should Your Solar Blog Have a Call to Action
Many bloggers are scared of the “call to action” concept. They view their blogs as pure literary vehicles that would become sullied with anything that could be considered a “sales pitch.” Basically a call to action (CTA) at the bottom of a post strikes them as greedy or insincere. For some types of blogs, this […]