3 Lessons I’ve Learned As a Professional Solar Blogger

solar blogger

I’ve been a general blogger for about 8 years and a “solar” blogger for the past 4 years.

Over that time, I’ve done long-term projects, one-off posts, and daily writing for a host of solar PV clients around the world.

Each project is unique. But the most successful campaigns I’ve worked on share some commonalities.

. . . → Read More: 3 Lessons I’ve Learned As a Professional Solar Blogger

Does Solar Energy Have a Marketing Problem?

Solar Energy Marketing Problem

We have at our disposal a technology that produces free energy from an infinitely replenishable source.

It’s clean, affordable, and actually boosts the property values of homes.

Oh, and it exists against a backdrop of dirty, increasingly expensive fossil fuels.

The technology is even subsidized in many states, making switching costs almost non-existent for the . . . → Read More: Does Solar Energy Have a Marketing Problem?

The Poor Man’s Guide to Finding Solar Images Online

Solar Energy Images - Marketing

In an earlier post, I launched a one-man campaign to encourage greater diversity in the types of solar images that companies use on their sites.

There’s a tendency to use the same solar stock images as everyone else. This trend makes it harder to differentiate your offerings and market the value of your products and . . . → Read More: The Poor Man’s Guide to Finding Solar Images Online

Do Your Solar Landing Pages Have Too Many Options?

Solar Landing Pages - Too Many Options

It happens all too often. Solar companies spending thousands of dollars a month on email and AdWord campaigns only to direct visitors to the homepage instead of an actual landing page.

On the one hand, I should be happy. Common mistakes like these create more business for freelance solar marketers like myself. Many of my . . . → Read More: Do Your Solar Landing Pages Have Too Many Options?

Every Solar Marketer and Copywriter’s Nightmare: the Dreaded Typo

Solar Energy Writers - Copywriting

As a solar energy marketer, you’re responsible for presenting the best possible case for every product or service under your firm’s brand.

But what happens when you’ve just:

Penned a great blog post Sent out an email blast Ordered 10,000 copies of a direct mail flyer

And a typo slips in….

Whether someone points it . . . → Read More: Every Solar Marketer and Copywriter’s Nightmare: the Dreaded Typo

Time to Stop Using the Same Solar Energy Stock Photos

Solar Energy Stock Images - Solar Marketing

First, let me start by apologizing to LL28.

I don’t know if you’re male or female, but you’re a very talented photographer who continues to make a killing within the solar industry.

The quality of your work is outstanding, LL28 – as evidenced by the countless solar energy firms across the globe that borrow liberally . . . → Read More: Time to Stop Using the Same Solar Energy Stock Photos

Hiring Solar Copywriters, Part 5 – Which Payment System to Use?

Hiring Solar Copywriters - Solar Energy Writers
This entry is part 5 of 5 in the series Hiring Solar Copywriters

This entry is part 5 of 5 in the series Hiring Solar Copywriters

For the past four days, we’ve looked at the different payment systems that solar copywriters use, outlining the relative pros and cons of each.

In quick order, they are:

By the hour – best suited for ongoing projects such as SEO campaigns or . . . → Read More: Hiring Solar Copywriters, Part 5 – Which Payment System to Use?

Hiring Solar Copywriters, Part 4 – Paying for Performance

Hiring Solar Copywriters - Solar Energy Writers
This entry is part 3 of 5 in the series Hiring Solar Copywriters

This entry is part 3 of 5 in the series Hiring Solar Copywriters

We’ve already looked at the pros and cons of paying copywriters by the hour, by the project, and by the word.

Last in our line-up is performance-based pay in which compensation is directly tied to pre-determined results (i.e. conversions, traffic, sales, leads, etc.).

. . . → Read More: Hiring Solar Copywriters, Part 4 – Paying for Performance

Hiring Solar Copywriters, Part 3 – Paying by the Word

Hiring Solar Copywriters - Solar Energy Writers
This entry is part 4 of 5 in the series Hiring Solar Copywriters

This entry is part 4 of 5 in the series Hiring Solar Copywriters

So far, we’ve looked at hiring solar copywriters by the hour and by the project.

Today, let’s look at paying copywriters by the word (or sometimes by the page).

Paying Solar Copywriters by the Page

This is a pretty useless system because page . . . → Read More: Hiring Solar Copywriters, Part 3 – Paying by the Word

Hiring Solar Copywriters, Part 2 – Paying by the Project

Hiring Solar Copywriters - Solar Energy Writers
This entry is part 1 of 5 in the series Hiring Solar Copywriters

This entry is part 1 of 5 in the series Hiring Solar Copywriters

Yesterday, we looked at the pros and cons of paying solar copywriters by the hour. Today, we’ll look at the advantages and disadvantages of project-based pay rates.

Paying Solar Copywriters by the Project

Whether for one-off blogging assignments or much longer writing campaigns, . . . → Read More: Hiring Solar Copywriters, Part 2 – Paying by the Project