For the past four days, we’ve looked at the different payment systems that solar copywriters use, outlining the relative pros and cons of each. In quick order, they are: By the hour – best suited for ongoing projects such as SEO campaigns or longer writing assignments that have a lot of research involved. By the […]
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Hiring Solar Copywriters, Part 4 – Paying for Performance
We’ve already looked at the pros and cons of paying copywriters by the hour, by the project, and by the word. Last in our line-up is performance-based pay in which compensation is directly tied to pre-determined results (i.e. conversions, traffic, sales, leads, etc.). Whereas the 3 previous systems are fairly interchangeable, performance-based pay stands alone. […]
Hiring Solar Copywriters, Part 3 – Paying by the Word
So far, we’ve looked at hiring solar copywriters by the hour and by the project. Today, let’s look at paying copywriters by the word (or sometimes by the page). Paying Solar Copywriters by the Page This is a pretty useless system because page lengths are so variable. With the right font type and size, you […]
Hiring Solar Copywriters, Part 2 – Paying by the Project
Yesterday, we looked at the pros and cons of paying solar copywriters by the hour. Today, we’ll look at the advantages and disadvantages of project-based pay rates. Paying Solar Copywriters by the Project Whether for one-off blogging assignments or much longer writing campaigns, paying by the project has very obvious appeal for many clients. You […]
Hiring Solar Copywriters, Part 1 – Paying by the Hour
As you shop your next solar marketing project around with different copywriters, it’s easy to get confused by all of the different payment systems out there. Some copywriters charge by the hour, others by the word, and still others by the project. This can make comparison-shopping a real challenge. But in truth, most payment systems […]