Does Solar Energy Have a Marketing Problem?

We have at our disposal a technology that produces free energy from an infinitely replenishable source. It’s clean, affordable, and actually boosts the property values of homes. Oh, and it exists against a backdrop of dirty, increasingly expensive fossil fuels. The technology is even subsidized in many states, making switching costs almost non-existent for the […]

Do Your Solar Landing Pages Have Too Many Options?

It happens all too often.  Solar companies spending thousands of dollars a month on email and AdWord campaigns only to direct visitors to the homepage instead of an actual landing page. On the one hand, I should be happy.  Common mistakes like these create more business for freelance solar marketers like myself.  Many of my […]

Every Solar Marketer and Copywriter’s Nightmare: the Dreaded Typo

As a solar energy marketer, you’re responsible for presenting the best possible case for every product or service under your firm’s brand. But what happens when you’ve just: Penned a great blog post Sent out an email blast Ordered 10,000 copies of a direct mail flyer And a typo slips in…. Whether someone points it […]

Solar Marketing 101: Walking Visitors through Solar Energy Incentives, Pt. 2

In Part 1 of this post, we explored the importance of solar incentives and how promoting them could help combat some of the very powerful misconceptions surrounding solar PV affordability. Today, we continue the discussion and look at a couple more options for educating users and making your solar marketing efforts more effective. Option 2: […]

Solar Marketing 101: Walking Visitors through Solar Energy Incentives, Pt. 1

For the past few days, we’ve discussed some of the solar cost myths that continue to hamper widespread renewable energy adoption – especially within the residential market. In a previous post, I pointed out that 97% of Americans grossly overestimate the cost of installing solar PV on their homes.  In many cases, they’re off by […]

Solar Marketing 101: Adding a Solar Calculator to Your Site

In an earlier post, we explored an incredibly disturbing statistic in which 97% of Americans grossly overestimate the cost of installing solar on their homes. Whereas the true cost can be in the low thousands (sometimes even zero upfront) the perceived cost is closer to $20,000. You’d think that with all the information out there […]

When to Hire a Freelance Solar Copywriter

You’re part of the marketing or communications team at your company.  Until now, you’ve handled all copywriting services in-house with fairly decent results. Under these conditions, why would you ever hire a freelance solar copywriter? Sure it makes sense to bring in outside help if you’re drowning.  Professional copywriting has very obvious advantages when profits […]

Dispelling Common Solar Myths with Smarter Marketing

The global transition to solar energy is inevitable.  I truly believe that.  With rising oil prices and falling solar costs: Grid parity is ever closer Payback periods are getting shorter The economics of solar are becoming increasingly difficult to ignore These, coupled with the environmental benefits, help to explain why 90% of Americans support solar […]