solar lead generation

Should You Buy Solar Leads or Generate Your Own?

You can be the best PV installer in town. But without a steady stream of solar leads, your company won’t survive for very long. That’s because qualified prospects are the lifeblood of any installation business. And when it comes to consistent solar lead generation, you really only have 2 options: You can buy solar leads. […]

Do Your Solar Landing Pages Have Too Many Options?

It happens all too often.  Solar companies spending thousands of dollars a month on email and AdWord campaigns only to direct visitors to the homepage instead of an actual landing page. On the one hand, I should be happy.  Common mistakes like these create more business for freelance solar marketers like myself.  Many of my […]

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