- Search engine optimization (SEO) focuses more on organic traffic – i.e. people who come to your site after typing queries into search engines like Google, Yahoo, and Bing.
- Pay-per-click (PPC) focuses more on ad-driven traffic – i.e. people who come to your site after clicking on a text or banner ad (e.g. AdWords).
To learn more about my approach to either, click on the links below. Or contact me directly for a free consultation.