solar incentives

In Part 1 of this post, we explored the importance of solar incentives and how promoting them could help combat some of the very powerful misconceptions surrounding solar PV affordability. Today, we continue the discussion and look at a couple more options for educating users and making your solar marketing efforts more effective. Option 2: […]

For the past few days, we’ve discussed some of the solar cost myths that continue to hamper widespread renewable energy adoption – especially within the residential market. In a previous post, I pointed out that 97% of Americans grossly overestimate the cost of installing solar PV on their homes.  In many cases, they’re off by […]