In Part 1 of this post, we explored some of the challenges of finding, sorting, and digesting the tons of solar industry information out there. Google Alerts was the first technology we examined. Now let’s take a look at my other favorite news discovery tool – Google Reader. What Is Google Reader and How Do […]
Staying Abreast of the Solar Industry as a Marketer or Copywriter, Pt. 1
As a copywriter, one of the challenges of working in the solar industry is that there is so much information out there – and it constantly changes. New innovations, new regulations, new entrants, and yes, new bankruptcies. And this is just in the US. Many of my clients are in Europe and Asia, so the […]