In the previous post, we looked at Google Insights and discussed some general brainstorming tips for coming up with a keyword list. In this post, we’re ready to refine that list. Google Keyword Tool Google’s AdWords Keyword Tool is another personal favorite of mine. Free and comprehensive, it can give you a fairly good indication […]
What Are the Best Keywords for Your Solar Business? Pt. 1
If you work in online marketing, you’ve undoubtedly heard of keywords. They’re essential to search engine optimization (SEO). With the right solar keywords, you receive visitors primed to buy. With the wrong ones, you receive traffic that doesn’t convert. Or worse yet, you don’t receive any traffic at all. Whether you’re starting a new site […]
Writing Solar Energy Press Releases, Part 2 – for Whom
In the previous installment, we looked at what press releases are and why they matter. In this post, we’ll look at target audiences – i.e. for whom should you write your solar press releases. There are basically 2 schools of thought when it comes to press release audiences: Write for Reporters & Journalists Write for […]
How Long Does Solar Search Engine Optimization Take?
As a solar copywriter and search engine optimization (SEO) consultant, this is one of the most common questions I receive – how long does SEO actually take. Unfortunately, there is no straightforward answer. You could see results tomorrow or months from now, depending on: The age of your site The competitiveness of your keywords (and […]
Writing Solar Blog Headlines That Attract Readers, Pt. 2
In Part 1 of Writing Solar Blog Headlines That Attract Readers, we discussed some of the very general rules and guidelines that go into the process. In Part 2, we look at different categories of headlines and why they’re effective. Strictly speaking, blogs are not traditional sales tools. Unlike slogans or ads, there’s a lot […]
Writing Solar Blog Headlines That Attract Readers, Pt. 1
Over the next several weeks, we’ll cover all of the different components of blogging, including keywords, core content, images, meta data, and more. But in this 2-part post, we’ll explore what many believe to be the most important part of blogging – the headline. Part 1 touches on some very general guidelines. Part 2 focuses […]
How Important Is SEO for Your Solar Website?
This is one of the easiest questions I receive from prospective clients because the answer is so incredibly straightforward. But before answering this question, it’s important that you understand what search engine optimization (SEO) actually is. Quite simply, SEO is the process of enhancing your online property so that it ranks in the top results […]
Why Every Solar Company Should Have a Blog
I cringe whenever I see a corporate site without a blog. It bothers me no matter the industry, but with a sector as mysterious and misunderstood as solar energy, not having a blog seems unconscionable. As a solar copywriter, I’m probably more sensitive to such things. After all, a firm without a blog represents a […]