solar blogging & copywriting
Yesterday, we looked at the pros and cons of paying solar copywriters by the hour. Today, we’ll look at the advantages and disadvantages of project-based pay rates. Paying Solar Copywriters by the Project Whether for one-off blogging assignments or much longer writing campaigns, paying by the project has very obvious appeal for many clients. You […]
As you shop your next solar marketing project around with different copywriters, it’s easy to get confused by all of the different payment systems out there. Some copywriters charge by the hour, others by the word, and still others by the project. This can make comparison-shopping a real challenge. But in truth, most payment systems […]
In Part 1 of this post, we explored the importance of solar incentives and how promoting them could help combat some of the very powerful misconceptions surrounding solar PV affordability. Today, we continue the discussion and look at a couple more options for educating users and making your solar marketing efforts more effective. Option 2: […]
For the past few days, we’ve discussed some of the solar cost myths that continue to hamper widespread renewable energy adoption – especially within the residential market. In a previous post, I pointed out that 97% of Americans grossly overestimate the cost of installing solar PV on their homes. In many cases, they’re off by […]
In an earlier post, we explored an incredibly disturbing statistic in which 97% of Americans grossly overestimate the cost of installing solar on their homes. Whereas the true cost can be in the low thousands (sometimes even zero upfront) the perceived cost is closer to $20,000. You’d think that with all the information out there […]
You’re part of the marketing or communications team at your company. Until now, you’ve handled all copywriting services in-house with fairly decent results. Under these conditions, why would you ever hire a freelance solar copywriter? Sure it makes sense to bring in outside help if you’re drowning. Professional copywriting has very obvious advantages when profits […]
The global transition to solar energy is inevitable. I truly believe that. With rising oil prices and falling solar costs: Grid parity is ever closer Payback periods are getting shorter The economics of solar are becoming increasingly difficult to ignore These, coupled with the environmental benefits, help to explain why 90% of Americans support solar […]
Because many copywriters in the solar industry charge per hour, per word, or per page, this is a fairly popular question. As a marketer within a solar energy company, you don’t want to spend more money than you have to – and the money you do spend needs to generate results. So how long should […]
In the previous post, we looked at Google Insights and discussed some general brainstorming tips for coming up with a keyword list. In this post, we’re ready to refine that list. Google Keyword Tool Google’s AdWords Keyword Tool is another personal favorite of mine. Free and comprehensive, it can give you a fairly good indication […]
If you work in online marketing, you’ve undoubtedly heard of keywords. They’re essential to search engine optimization (SEO). With the right solar keywords, you receive visitors primed to buy. With the wrong ones, you receive traffic that doesn’t convert. Or worse yet, you don’t receive any traffic at all. Whether you’re starting a new site […]
