Staying Abreast of the Solar Industry as a Marketer or Copywriter, Pt. 2

Google Alerts, Google Reader, Solar Energy Writers

In Part 1 of this post, we explored some of the challenges of finding, sorting, and digesting the tons of solar industry information out there. Google Alerts was the first technology we examined. Now let’s take a look at my other favorite news discovery tool – Google Reader.

What Is Google Reader and How Do . . . → Read More: Staying Abreast of the Solar Industry as a Marketer or Copywriter, Pt. 2

Staying Abreast of the Solar Industry as a Marketer or Copywriter, Pt. 1

Google Alerts, Google Reader, Solar Energy Writers

As a copywriter, one of the challenges of working in the solar industry is that there is so much information out there – and it constantly changes.

New innovations, new regulations, new entrants, and yes, new bankruptcies.

And this is just in the US. Many of my clients are in Europe and Asia, so the . . . → Read More: Staying Abreast of the Solar Industry as a Marketer or Copywriter, Pt. 1

Writing Solar Blog Headlines That Attract Readers, Pt. 2

Solar Headlines, Solar Copywriting, Solar Energy Writers

In Part 1 of Writing Solar Blog Headlines That Attract Readers, we discussed some of the very general rules and guidelines that go into the process. In Part 2, we look at different categories of headlines and why they’re effective.

Strictly speaking, blogs are not traditional sales tools. Unlike slogans or ads, there’s a lot . . . → Read More: Writing Solar Blog Headlines That Attract Readers, Pt. 2

Writing Solar Blog Headlines That Attract Readers, Pt. 1

Solar Headlines, Solar Copywriting, Solar Energy Writers

Over the next several weeks, we’ll cover all of the different components of blogging, including keywords, core content, images, meta data, and more.

But in this 2-part post, we’ll explore what many believe to be the most important part of blogging – the headline. Part 1 touches on some very general guidelines. Part 2 focuses . . . → Read More: Writing Solar Blog Headlines That Attract Readers, Pt. 1

Solar Copywriting 101: How to Deal with Duplicate Content, Pt. 2

Duplicate Content, Solar Copywriting, Solar Energy Writers

In the previous post, we explored what duplicate content is and how it can negatively affect your solar property.

In this post, we’ll look at a few copywriting tips to help you avoid duplicate content and its potential penalties. The following list focuses just on the writing itself and not on redirects, meta data, canonical . . . → Read More: Solar Copywriting 101: How to Deal with Duplicate Content, Pt. 2

Solar Copywriting 101: How to Deal with Duplicate Content, Pt. 1

Duplicate Content, Solar Copywriting, Solar Energy Writers

In this 2-part series, we’ll explore what duplicate content is, how it affects your online solar property, and how to minimize or reduce duplicate content in the future.

If you do a lot of writing for your current solar company, this isn’t a post you’ll want to miss.

What Is Duplicate Content?

Duplicate content is . . . → Read More: Solar Copywriting 101: How to Deal with Duplicate Content, Pt. 1

How Important Is SEO for Your Solar Website?

Solar Energy Search Engine Optimization

This is one of the easiest questions I receive from prospective clients because the answer is so incredibly straightforward.

But before answering this question, it’s important that you understand what search engine optimization (SEO) actually is.

Quite simply, SEO is the process of enhancing your online property so that it ranks in the top results . . . → Read More: How Important Is SEO for Your Solar Website?

Why Every Solar Company Should Have a Blog

I cringe whenever I see a corporate site without a blog. It bothers me no matter the industry, but with a sector as mysterious and misunderstood as solar energy, not having a blog seems unconscionable.

As a solar copywriter, I’m probably more sensitive to such things. After all, a firm without a blog represents a . . . → Read More: Why Every Solar Company Should Have a Blog