solar blogging & copywriting
Many bloggers are scared of the “call to action” concept. They view their blogs as pure literary vehicles that would become sullied with anything that could be considered a “sales pitch.” Basically a call to action (CTA) at the bottom of a post strikes them as greedy or insincere. For some types of blogs, this […]
This post continues our previous discussion on where to post your press releases. Let’s look at the last 3 options in our list. 3. Use a Paid Distribution Service There are a ton of paid services that will syndicate your press release on numerous sites and wires. Done correctly, your single announcement could reach hundreds […]
Thus far, we’ve discussed the What, Why, Who, and How of writing solar press releases. You finally have a polished announcement that highlights your unique solar offerings. You’re ready to share this magnum opus with the world. Where to begin? Well, you have a number of options – each with slightly different pros and cons. […]
Now that you know the basic structure of the press release, how do you develop a story that people will actually care about? Well, if the solar product, service, or event is big enough, the story usually ends up writing itself. You’re excited, and you’re naturally eager to get the word out. These are not […]
Now that we’ve explained the What, Why, and Who(m) of writing solar press releases, we’re ready to jump into the actual How of the process (in 2 parts). There was a time when you had to adhere to very strict formatting rules or else journalists would disregard your press release entirely. Thanks to online distribution […]
In the previous installment, we looked at what press releases are and why they matter. In this post, we’ll look at target audiences – i.e. for whom should you write your solar press releases. There are basically 2 schools of thought when it comes to press release audiences: Write for Reporters & Journalists Write for […]
If you’re like most people, you probably dread writing press releases. Finding that perfect balance between news and marketing. Taking care of the formatting and layout. Contacting the right distribution sources and reporters. It can all be pretty uninviting (to put it mildly). I hope that this 6-part series will help demystify the process and […]
As a solar copywriter and search engine optimization (SEO) consultant, this is one of the most common questions I receive – how long does SEO actually take. Unfortunately, there is no straightforward answer. You could see results tomorrow or months from now, depending on: The age of your site The competitiveness of your keywords (and […]
The only thing worse than not having a solar blog at all is having a blog that chases traffic away. Often, I come across corporate blogs whose styles and layouts are simply uninviting. I don’t want to read them… even before I’ve started reading them. This problem exists in all industries. However, solar energy is […]
Although I don’t get this question very much, it happens often enough to deserve its own blog post. What is the best font to use for online marketing materials? As Derek Halpern of Social Triggers rightfully points out – this is not necessarily a decision best left to Web designers. After all, they typically have […]
